Meet the Team: Simon Cooper


Describe yourself in 25 words or less

I am Simon. I am passionate about creating positive change in our world. I try to always choose kindness and try to make those around me better.

What motivates you?

I am motivated by the people around me. It is inspiring seeing passionate driven people pursuing their peak expression.

What scares you?

I am scared of failure. I’m scared that I will move through life without making a powerful contribution.

What are you excited for?

I am excited to explore some projects that will enable me to contribute more powerfully. To my community and the broader culture.

Your love language:

Quality time, followed closely by Physical Touch.

Who do you look up to?

There are so many people I look up to for advice and inspiration. There are people who I am close to (my family, the Virtus team, John) and those who I admire from afar (Logan Gelbrich, Cara Miller, Seth Godin). In all of these cases, the common themes are generosity, vulnerability, courage, passion and leadership.

3 Favourite Books

The Alchemist (Paulo Coelho)

Turning Pro (Steven Pressfield)

Tribes (Seth Godin)

3 Favourite Movies

The Departed (2006)

Inception (2010)

Lord of the Rings (trilogy)

A quote you love:

“Don’t argue about what a good man should be. Be one.”

Best Food & Beverage combo:

Coffee and chocolate.

Your happy Place:

The beach.

Best piece of advice:

Pursue things that give you meaning. Be ruthless in your pursuit of these things.